People Date People They Know, Like and Trust.
The same goes with people buying from you as well. In case you've been under a rock and don't know who I am- lol. I'm Gwendolen, a Published Author, Certified Business Strategist and United States Air Force Veteran. But, I'm also a Kickass Survivor of Domestic Violence and Sexual Assault.
Since being single and forced back into the dating world; I learned quickly how to be super selective about who I wanted as a potential mate. I knew exactly what I didn't want; but wasn't so certain of what I really wanted (initially).
Little did I realize that finding a client would mirror this process (alot!)
The fancy process I'm chatting about is referred to as Relationship marketing. Basically it means you need to effectively market yourself in a way that gets you seen and known quickly through real connections with real people–like colleagues, influencers and potential and past clients.
But beyond that, relationship marketing puts a high value on customer retention and creating repeat buyers: loyal, long-term clients who love what you sell and (ideally) love to tell others about you, too.
My mission is to make it easier for you to make an impact on the world and be of service to your clients, in the most powerful and aligned way possible. I get asked all the time from my business partners, "How do you find your individual and corporate clients" and I get asked my besties, "How are you finding all of these guys to date"? and the answer is the same- I design effective strategies founded upon building a solid relationship first and then go for the goal.
In dating situations, I refer to it as "Dating with Intention" when I ask for date and in business situations I refer to it as "Relationship Marketing" when I ask for the client sale....same exact process- different names. It's just that simple. So, Here are my super easy 4 Dating Tips that help me to Kickass with marketing to my ideal clients and readers.
Which Strategy Do You Feel Will Be Most Helpful to You?
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