People Date People They Know, Like and Trust.
The same goes with people buying from you as well. In case you've been under a rock and don't know who I am- lol. I'm Gwendolen, a Published Author, Certified Business Strategist and United States Air Force Veteran. But, I'm also a Kickass Survivor of Domestic Violence and Sexual Assault.
Since being single and forced back into the dating world; I learned quickly how to be super selective about who I wanted as a potential mate. I knew exactly what I didn't want; but wasn't so certain of what I really wanted (initially).
Little did I realize that finding a client would mirror this process (alot!)
The fancy process I'm chatting about is referred to as Relationship marketing. Basically it means you need to effectively market yourself in a way that gets you seen and known quickly through real connections with real people–like colleagues, influencers and potential and past clients.
But beyond that, relationship marketing puts a high...
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